Games Workshop Company-based Dissertation Developing An Alternative Business Model For Delivering Games Workshop Digital Products
Li, Alan/S (2013) Games Workshop Company-based Dissertation Developing An Alternative Business Model For Delivering Games Workshop Digital Products. [Dissertation (University of Nottingham only)] (Unpublished)
Games Workshop has significant brand recognition around the world as the premier tabletop gaming brand. Their three main franchises, Warhammer 40,000, Warhammer Fantasy Battles and Lord of the Rings Tactics have widespread appeal across many demographic groups. One of the key factors that contributed to the success of their brand is the publications created by their Black Library publishing arm, which creates the novelizations, army books and a range of other publications that breathes life into the company's core products, the miniatures.
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