Product placement on UK television: Is the expenditure worth the outcome?
Joyce, Lydia (2013) Product placement on UK television: Is the expenditure worth the outcome? [Dissertation (University of Nottingham only)] (Unpublished)
In recent years the size of the product placement industry has been growing, incorporating different types of media including film, television, video games and music videos. This presents a significant opportunity for marketers to promote their products in front of the increasingly technology savvy consumers who aim to ignore traditional advertising techniques.
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