An Insight to Entrepreneurial Marketing in Social Enterprise in the North-Eastern States of India.

Moirangthem, Ajanta Singh (2013) An Insight to Entrepreneurial Marketing in Social Enterprise in the North-Eastern States of India. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

Abstract

Entrepreneurial Marketing is concept based on mix of the concepts of entrepreneurship and marketing. The concept evolved since thirty decades back and now much emphasis has been directed towards it to explore more of its dimensions and applicability. Research works has found the use of EM more in SMEs and various other scholars have tried to see its application to organizations regardless of the firm size. Among the SMEs, a growing significance has been identified for Social enterprises towards the social, economic and environmental impacts. This research is an effort to understand the underlying concept of Entrepreneurial Marketing and its extent of application. It also undertakes a quantitative research through an online survey to find the evidence of marketing practices of SE firms, especially in the north eastern states of India and to explore the opportunity for the application of EM in these firms.

Item Type: Dissertation (University of Nottingham only)
Keywords: Key words: Entrepreneurial Marketing (EM), Administrative Marketing (AM)/Traditional Marketing (TM), Small and Medium Enterprises (SMEs), Social Enterprises (SEs).
Depositing User: EP, Services
Date Deposited: 15 Dec 2021 14:58
Last Modified: 15 Dec 2021 14:58
URI: http://eprints.nottingham.ac.uk/id/eprint/26492

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