Consumer Preferences on eating-out at Fast Food Restaurants: A quantitative study of Pizza Hut Outlets in India
Sreevalsan, Sreelakshmi (2013) Consumer Preferences on eating-out at Fast Food Restaurants: A quantitative study of Pizza Hut Outlets in India. [Dissertation (University of Nottingham only)] (Unpublished)
The concept of meal as eating a variety of kinds of food at regular intervals have now been replaced by breaks of fast individual eating, and mostly the young crowd nowadays do not have a proper eating pattern and prefer quick and tasty food. The fast food Industry identifies the preferences of adolescents and children, and targets a major part on their marketing schemes on them, since they have an important portion of their customer base. Young adults, another major important segment of their consumer base are equally targeted.
Actions (Archive Staff Only)