MEASURING VALUE IN THE VIDEO GAMES CONTEXT

Voulgaris, Aristeidis (2012) MEASURING VALUE IN THE VIDEO GAMES CONTEXT. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

The video games global market has been enjoying massive growth over the past years. More people from diverse demographic backgrounds are gradually becoming involved to gaming and it is slowly becoming a common activity for many people.

Using the framework developed by Smith and Colgate (2007) this paper attempts to explore the structure of customer value in the video games context and develop an understanding regarding how value varies across different consumer segments.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 30 Apr 2014 14:57
Last Modified: 21 Oct 2016 05:40
URI: http://eprints.nottingham.ac.uk/id/eprint/26206

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