Consumer Information Search for Credence Goods and the Use of Consumer Generated Content
M'hamdi, Hasnae (2012) Consumer Information Search for Credence Goods and the Use of Consumer Generated Content. [Dissertation (University of Nottingham only)] (Unpublished)
Consumer information search is a vital stage in the decision making model and it is the most time consuming phase. This study attempts to investigate consumer information search behavior especially for credence goods and the use of consumer generated content (CGC).
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