How can local communities develop on-line strategies that complement global internet trends?

Robinson, Glenn (2012) How can local communities develop on-line strategies that complement global internet trends? [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

The local community of place is one of many different types of community that exist in the context of the network society, social networks, networked individualism and the internet. The project looks to the literature of local community practice in the internet age and global internet trends, combined with primary research from a local community setting and a case study of a web2.0 platform for sports clubs, to produce practical suggestions for how local communities can develop on-line strategies that complement global internet trends. The suggestions are made at both the micro level of an individual local community and the macro level of all local communities. They aim to be practical in the sense that this implies a need, a realistic method of delivery and a chance of sustainability.

The micro level conclusions are that an individual local community should wait for the arrival of a platform that meets their needs and that local community organisations should regularly test the appropriateness of their on-line presence via a simple review process. The first suggestion at the macro level is for every local community to be defined by on-line crowdsourcing guided by a synthesised definition based on boundaries. The very act of creating meaningful areas could well be sufficient to spark innovation in the community informatics space. The second, an audacious suggestion to bring the best of the internet to a local setting, considers whether steps could be taken towards a platform for local communities; with global ambition, built by a legitimate organisation and with the cooperation of global internet oligopolies. The last comments cover thoughts on further research.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 28 Mar 2022 15:51
Last Modified: 28 Mar 2022 15:51
URI: http://eprints.nottingham.ac.uk/id/eprint/26112

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