How does a retail organisation such as Asda compete/use innovation to gain competitive advantage?
chouhan, Anand (2012) How does a retail organisation such as Asda compete/use innovation to gain competitive advantage? [Dissertation (University of Nottingham only)] (Unpublished)
Innovation is regarded to be a highly important component in the retail sector due to the significant growth of online home shopping. In recent years as technology has advanced retail organisations have used innovation to create and develop new concepts, ideas and processes. Increasingly online shopping concepts have developed in the retail sector and organisations are continuously exploring ways of maintaining a competitive advantage within online shopping.
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