A STUDY OF INTEGRATION OF SUPPLY CHAIN AND REVERSE LOGISTICS IN NEW PRODUCT DESIGN & DEVELOPMENT: A CASE STUDY ON THE BEST PRACTICES IN THE AUTOMOTIVE SECTORTools Shaikh, Mohammad Ali Raza (2012) A STUDY OF INTEGRATION OF SUPPLY CHAIN AND REVERSE LOGISTICS IN NEW PRODUCT DESIGN & DEVELOPMENT: A CASE STUDY ON THE BEST PRACTICES IN THE AUTOMOTIVE SECTOR. [Dissertation (University of Nottingham only)] (Unpublished)
AbstractA globalized business environment and the ever changing customer demand are forcing many companies to change from their traditional way of mass manufacturing to the mass customized way. Manufacturing circle presently is going through a complete change in practice due to many reasons ranging from customer oriented products, short product life cycle, laws and regulations, stakeholders requirements and competition. Hence, the companies are trying to develop sustainable supply chain. For this purpose companies are trying to incorporate the features of supply chain
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