In Search of Competitiveness for An Apparel Manufacturing SME

Fernando, W A (2020) In Search of Competitiveness for An Apparel Manufacturing SME. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

Present day entrepreneurs are becoming the driving force of economies in developed and developing countries. As their enterprises grow they fail to succeed by staying competitive or they struggle to achieve growth by further developing the businesses. This is due to the inability to integrate opportunity seeking and advantage-seeking behaviours to gain sustainable competitive advantage.

Thus this study involves Ireland et al’s (2003) model of strategic entrepreneurship, where how entrepreneurship can be integrated with strategic management to gain sustainable competitive advantage. Thus the model is deeply analysed against a medium sized organisation that is represents entrepreneurial characteristics.

Qualitative collected from the subjective organisation and written literature on strategic entrepreneurship is gathered for this course. The findings have been used to test its validity. Further discussions, limitation of the model and suggestions for future research are reflected

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 08 Jan 2013 09:41
Last Modified: 15 Sep 2016 08:25
URI: http://eprints.nottingham.ac.uk/id/eprint/26064

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