Management of product recalls in the toy industry – analysis and comparison of strategies undertaken and their implications.
Krasowska, Joanna (2012) Management of product recalls in the toy industry – analysis and comparison of strategies undertaken and their implications. [Dissertation (University of Nottingham only)] (Unpublished)
The following study analyses the occurrence of product recalls in the toy industry. The first part explores whether toy companies follow any structured guidelines upon conducting recalls, basing on the framework for effective recall management evaluated by Smith, Thomas and Quelch (1996). Furthermore, the first part outlines whether toy companies adopt proactive or passive responses to the recalls; and what approaches according to the “company response continuum” they undertake. The second part of the research investigates consumers’ expectations of how toy recalls should be handled and identifies what recall actions are considered most important to them. The operational and managerial implications of the above expectations are also discussed.
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