The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them.

Nguyen, Phuong (2012) The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them. [Dissertation (University of Nottingham only)] (Unpublished)

[img] PDF - Registered users only - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (426kB)

Abstract

ABSTRACT

This dissertation is written as the completion of my Master of Marketing of The University of Nottingham. The aim of this dissertation is to understand the study of celebrity endorsement in luxury fashion brands and the purpose is to gain in-depth knowledge of the consumers’ perspectives towards celebrity endorsement as a marketing strategy. Through the review of theoretical concepts and the proposed findings of the understanding, I hope dissertation can able to contribute to the study of the celebrity specified in Luxury Fashion Brands.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 08 Apr 2013 12:44
Last Modified: 29 Sep 2016 02:02
URI: http://eprints.nottingham.ac.uk/id/eprint/25838

Actions (Archive Staff Only)

Edit View Edit View