Resolving Quality Difference Between OEM and OBM Product: A Case Study of Kang Na Hsiung
Hu, Yung-Ning (2012) Resolving Quality Difference Between OEM and OBM Product: A Case Study of Kang Na Hsiung. [Dissertation (University of Nottingham only)] (Unpublished)
In the past decade, more and more OEM companies have realised the importance the value of brand after the success of Acer was witnessed and therefore has planned to develop its OBM brand. However, some difficulties in terms of budget and experience involved in the transition process prompt these companies to adopt a parallel OEM and OBM strategy. Under a mixed system, some companies in practical found the difficulty to operate both two businesses with different philosophies well. The Taiwan-based company, Kang Na Hsiung (KNH), has faced an issue of product quality difference between the two businesses. A case study of KHN was conducted in this research.
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