IMEurope Marketing Plan
Padilla Dergal, Jose Guillermo (2012) IMEurope Marketing Plan. [Dissertation (University of Nottingham only)] (Unpublished)
Nowadays in modern business-to-business (b2b) markets, developing marketing communications has become one of the key factors. Specially, if the firm is small and unknown in the market and is facing a highly competitive environment. Therefore it becomes essential to build a company image and increase awareness in the minds of their interest groups.
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