Value Innovation as a Wealth Creation Tool
Elayache, Reem (2012) Value Innovation as a Wealth Creation Tool. [Dissertation (University of Nottingham only)] (Unpublished)
Lebanon is one of the most popular tourist destinations in the Middle East. Due to its nature and culture as it is known for its moderate Mediterranean climate and green environment. Also the Lebanese culture is a combination of various civilizations and religions which provide the country with a unique culture. However, Lebanon was under the shadow of civil war for almost 15 years, this destroyed the economy of the country. It led to a rapid drop of more than 50% of the GDP and resulted in Lebanon losing its position as the preferred port that links Middle East to the western countries. Also Lebanon was known as the Middle East banking centre.
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