Analyse the entry mode strategies of international retailers in China: a case study of Wal-Mart.
Yanyongkasemsuk, Wirawaan (2012) Analyse the entry mode strategies of international retailers in China: a case study of Wal-Mart. [Dissertation (University of Nottingham only)] (Unpublished)
Since the world is becoming more interconnected, a rapid growth of foreign direct investment and an internationalization of firms across borders are inevitably unavoidable. The increased in retail internationalization over the past decades has brought attention to the realm of international business studies. Also, due to an increasing number of retailers have been seeking to expand overseas; it is important to understand why those companies pursue that selected entry mode choice and what their motives for investment are. This dissertation, therefore, discusses entry mode strategies and motives for investments by investigating on Wal-Mart’s case, the world’s largest retailer, which successfully internationalized across continents both in developed and less developed countries.
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