VERTICAL INTEGRATION IN FOOD INDUSTRY

Daruka, Peeyush (2012) VERTICAL INTEGRATION IN FOOD INDUSTRY. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

Vertical integration has become an important business strategy to respond to the needs of a consumer-driven marketing system. Although one of the perceived benefits of vertical ownership integration is improved profitability of the integrated firm, empirical literature mostly ignores this issue. Using a sample of a leading food and support services players – Compass Group Plc. this study examines the feasibility of vertical mergers on behalf of the firm.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 08 Jan 2013 09:28
Last Modified: 26 Oct 2016 03:20
URI: http://eprints.nottingham.ac.uk/id/eprint/25596

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