VERTICAL INTEGRATION IN FOOD INDUSTRY
Daruka, Peeyush (2012) VERTICAL INTEGRATION IN FOOD INDUSTRY. [Dissertation (University of Nottingham only)] (Unpublished)
Vertical integration has become an important business strategy to respond to the needs of a consumer-driven marketing system. Although one of the perceived benefits of vertical ownership integration is improved profitability of the integrated firm, empirical literature mostly ignores this issue. Using a sample of a leading food and support services players – Compass Group Plc. this study examines the feasibility of vertical mergers on behalf of the firm.
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