A STUDY OF AWARENESS LEVELS AND PREFERRABLE INFROMATION SOURCES FOR DENTAL IMPLANTS IN THE UNITED KINGDOM - VOL 1 BREDENT GROUP UK STRATEGIC MARKETING DEVELOPMENT PLAN - VOL 2

Thompson, Maja (2012) A STUDY OF AWARENESS LEVELS AND PREFERRABLE INFROMATION SOURCES FOR DENTAL IMPLANTS IN THE UNITED KINGDOM - VOL 1 BREDENT GROUP UK STRATEGIC MARKETING DEVELOPMENT PLAN - VOL 2. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

Number of dental implants placed in the UK still remains low in comparison to the number of teeth extracted. Over the course of their lifetime 73% of adults have had at least one tooth extraction (other than the wisdom teeth or deciduous teeth) but only around 1% of dentate adult population have had a dental implant according to Chenery (2011). As dental implants have become part of mainstream dentistry, the question in researcher’s mind is why are more patients not choosing this, now universally accepted, treatment option?

As a result of the research carried out the following conclusions have been drawn:

• Dentist is the major source of information for patients when choosing restorative dental treatment

• Internet and media contribute to around 15% of the information while family and friends feature in a very small percentage

• Even though patients feel relatively well informed about dental treatment options they do not feel well informed about all dental treatment options offered by their dentist

• High level of apathy was noted when patients were asked if they wanted to find out more information about dental implants in the future

• Nearly 50% of patients believe that missing teeth should be replaced only if the gap is visible

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 14 Dec 2021 14:43
Last Modified: 21 Mar 2022 16:10
URI: http://eprints.nottingham.ac.uk/id/eprint/25509

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