Differentiation for Private Banking inMalaysia: A study of Service Preferences of Malaysia HWI Segment
Lee, Sook Fong (2010) Differentiation for Private Banking inMalaysia: A study of Service Preferences of Malaysia HWI Segment. [Dissertation (University of Nottingham only)] (Unpublished)
This paper aims to investigate service preferences among customers/clients in the Malaysian HNWI segment – with the aim being to develop a differentiation strategy for private banking in Malaysia. The study will further indentify the differences in perceptions about determinates of private banking in Malaysia by several demographic groups such as age, gender, wealth source, risk profile etc.
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