Does CSR pay off: a Comparison Between Saudi and British Banks in Terms of CSR Practices from a Strategic Perspective.
Saifuddin, Dalal (2011) Does CSR pay off: a Comparison Between Saudi and British Banks in Terms of CSR Practices from a Strategic Perspective. [Dissertation (University of Nottingham only)] (Unpublished)
While the view of making profits for the shareholders remained the dominant perception among corporates until the late twentieth century, the ideology of corporate social responsibility (CSR hence thereafter) is one of the main areas, which is currently gaining a consistent attention by scholars and business executives worldwide. Moreover, governments, media, customers, activists, NGOs and other stakeholders are putting an increasing pressure on companies to act in a responsible manner. Also, the fierce competition in the marketplace has created a situation in which companies need to consistently seek new ways of differentiation from their competitors. Hence, based on this fact, the ideology of strategic CSR has risen to match such a need of the business.
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