Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management

Tibrewala, Aditya (2011) Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management. [Dissertation (University of Nottingham only)] (Unpublished)

[img] PDF - Registered users only - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (844kB)

Abstract

An research into why consumers post brand related content on social networking websites and how it positively/negatively affects a brands reputation on social networking websites. The effect of eWOM on brands and what brands should do to make the best of it and avoid the worst.

Item Type: Dissertation (University of Nottingham only)
Keywords: social media, social networking website, eWOM
Depositing User: EP, Services
Date Deposited: 26 Apr 2012 10:02
Last Modified: 25 Oct 2016 10:41
URI: http://eprints.nottingham.ac.uk/id/eprint/25184

Actions (Archive Staff Only)

Edit View Edit View