Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management

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Tibrewala, Aditya (2011) Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

An research into why consumers post brand related content on social networking websites and how it positively/negatively affects a brands reputation on social networking websites. The effect of eWOM on brands and what brands should do to make the best of it and avoid the worst.

Item Type: Dissertation (University of Nottingham only)
Keywords: social media, social networking website, eWOM
Depositing User: EP, Services
Date Deposited: 26 Apr 2012 10:02
Last Modified: 31 Jan 2018 03:59
URI: https://eprints.nottingham.ac.uk/id/eprint/25184

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