Analyze the Entry Modes of Foreign Retailers in China: A case study on Sainsbury’s
Liu, Shixiang (2011) Analyze the Entry Modes of Foreign Retailers in China: A case study on Sainsbury’s. [Dissertation (University of Nottingham only)] (Unpublished)
With a fast-growing economy that support a population of 1.5 billion, China is believed to hold promise as both an economic superpower and an enormous market in the twenty-first century. Meanwhile, the speed of retailer internationalization has increased dramatically throughout the world. As a result, the study of international retailing has developed from a position of observation, through one of analysis, to one of conceptual exploitation.
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