An Untapped Market: The Potential of Tourism in Iran
rahimi, golnaz (2011) An Untapped Market: The Potential of Tourism in Iran. [Dissertation (University of Nottingham only)] (Unpublished)
Tourism industry is one of the largest and most important sectors of economic development in the world, for both developing and developed countries. According to Tourism 2020 Vision, the international arrivals are expected to even reach over 1.56 billion by the year 2020. This research will evaluate Iran’s potential in the tourism industry and especially cultural tourism development and tries to compare it with Turkey (as Iran’s main competition in the Middle East) because of their regional proximities and similarities in culture, religion and attractions. Scientific research shows that increasing international tourism arrivals is a way to generate more revenue than oil and development of tourism is an alternative to oil based economy.
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