The Effectiveness of Loyalty Programs: An Empirical Study on the Tesco Clubcard
Bijlaney, Neha (2011) The Effectiveness of Loyalty Programs: An Empirical Study on the Tesco Clubcard. [Dissertation (University of Nottingham only)] (Unpublished)
Since many years now, supermarkets have advanced the outlook of shopping in customers by making several improvements. Due to land prices rising steeply around city centers due to limited availability and increased demand, malls which operate on the economy of scale prefer to invest in vast tracts of land outside city limits. By sheer scale, they are able to carry abundant stocks and thereby seek very competitive prices from their suppliers.
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