An Analysis of the Entry Barriers for Firms entering the Indian Market. A case for the Crude Oil and Fertilizer Industry.
Eapen, John (2011) An Analysis of the Entry Barriers for Firms entering the Indian Market. A case for the Crude Oil and Fertilizer Industry. [Dissertation (University of Nottingham only)] (Unpublished)
International businesses are seeking opportunity to expand their business in emerging markets. Globalization has provided opportunities to enter new markets and access untapped resource. This has resulted is flourishing of trade between countries. In the process on internationalization firm are undergoing difficulties is using the same methods used in the home countries to enter new markets. This results in losses for the firm and even business failure.
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