Implications of Cloud Computing on Customer Relationship Management

Chakraborty, Joytilak (2012) Implications of Cloud Computing on Customer Relationship Management. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

This project will analyse and highlight how cloud based CRM products can help enterprises to build an effective CRM strategy and thus increase profitability by maintaining effective customer relationship. This project will critically analyse the importance of CRM in the current competitive business environment. Cloud computing technology will be explained in details and various benefits of using cloud based technology will be highlighted. Various cloud based CRM products will be analysed in details highlighting the benefits of using such SaaS products. So this project will analyse the implications of Cloud Computing in Customer relationship management

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 16 Mar 2022 14:57
Last Modified: 16 Mar 2022 14:57
URI: http://eprints.nottingham.ac.uk/id/eprint/24901

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