Influence of Culture on Entrepreneurial Orientation and Performance of Nigerian Firms
Udeozor, Victor Chukwuemeka (2011) Influence of Culture on Entrepreneurial Orientation and Performance of Nigerian Firms. [Dissertation (University of Nottingham only)] (Unpublished)
The influence of culture on entrepreneurship has continued to attract scholarly interest and empirical scrutiny for the last two decades. Some international researches have explored the effect of national culture on entrepreneurial orientation (EO). Researchers have also explored the effect of EO on performance. However the inconsistencies in the findings of these studies have exposed the ambiguity of the relationships. Part of the reason for these inconsistencies, is in the treatment of EO. Most studies take a gestalt approach while a few recent ones take a component level approach which examines the independent relationship of the dimensions of EO with culture and with performances respectively. The other part of the reason for inconsistencies, is the context in which the studies where made. Just as Lumpkin and Dess (1996) cautioned, the EO-performance relationship has been found to be context specific. Until now, no empirical study of the effect of the five dimensions of EO on performance in the Nigerian context has been made. This study addresses the inconsistences by extending the knowledge on the influence of culture on the five dimensions of EO and the effect of the five dimensions of EO on firms’ performance to the Nigerian context.
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