Pet Store Loyalty in Malaysia
Leong, Yuen Yee (2010) Pet Store Loyalty in Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)
Loyalty is open studied topic within the retailing and marketing discipline. A strong and profitable base of loyal customers is an asset to any organization, and is one of the epitomes of success for a company. The flourishing of large, specialty niche retailers like Starbucks, Victoria Secret and Barnes & Noble are stellar success stories that thrive on their troop of staunch followers.
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