Relationship Marketing In Healthcare Services: A Study on Mindfulness, Relational Dynamics and Outcomes in Healthcare Organizations in the Maldives

Solih, Mohamed (2010) Relationship Marketing In Healthcare Services: A Study on Mindfulness, Relational Dynamics and Outcomes in Healthcare Organizations in the Maldives. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

This chapter aims to provide a global view of relationship marketing thought and the relevance of established relationship marketing constructs to the healthcare service industry as well as the nature of the research to be under taken. Here the research question the study aims to answer is framed. The relevant literature related to relationship marketing is introduced.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 04 Apr 2011 02:37
Last Modified: 21 Oct 2016 20:16
URI: http://eprints.nottingham.ac.uk/id/eprint/24645

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