“Who Are They?”: An Exploratory Study Om Malaysian Outbound TravellersTools Chong, Voon Choong (2010) “Who Are They?”: An Exploratory Study Om Malaysian Outbound Travellers. [Dissertation (University of Nottingham only)] (Unpublished)
AbstractSince the turn of the century Malaysia has emerged as one of the biggest beneficiary of international tourism expansion. Its tourist arrivals triple in the last ten years from 1999 to 2009. In addition as the key recipient of international tourists, Malaysia emerges as one of the major forces to be reckoned with in terms of outbound tourism. The importance of Asia and the Pacific outbound travellers, including Malaysian, would be further enhanced with a projected growth higher than the world average. Despite its growing significance and recognition by World Tourism Organization as the most promising growth area, limited studies were carried out on Asia outbound tourism, let alone Malaysia.
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