Measuring the factors influencing entrepreneurial e-Commerce growth in Saudi Arabia (I.S. Success factors & Demographics measurements)

Almehmadi, Bander (2010) Measuring the factors influencing entrepreneurial e-Commerce growth in Saudi Arabia (I.S. Success factors & Demographics measurements). [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

The construction of an evaluation mechanism for entrepreneurial e-Commerce projects can be foreseen as vital to help tolerate any obstacles or source of failure that might arise in the path of the new business. Establishing a framework that encapsulates all crucial factors is a mandatory requirement in this evaluation process in order to set standers by which a firm could measure its success ability and predict and reveal all bottlenecks by carrying a full proactive inspection rather than taken by surprise. This dissertation investigates the factors that are acting as stimulators to expand entrepreneurial e-Commerce activity amongst Saudis in the Arabian market. Based on a quantitative survey by way of a structured questionnaire, this study identifies (through factor analysis) the important factors that are impacting on rapid growth/development among entrepreneurial e-Commerce business in Saudi Arabia. The study also uses descriptive statistics to establish the level of the gap between the importance of these factors (as perceived by consumers).

The conceptual framework consisted of eighteen factors within three main dimensions (i.e. System, Information, and Service Quality) which were recommended by previous researches. The following factors were found to have significant positive impact on entrepreneurial growth activity within Saudi e-Commerce market – ease of use, system availability, information accuracy and simplicity, the availability of human factors in service centres and their ability to understand consumer specific needs. Of particular concern is the level of influence that demographics differences might have on deciding the critical factors of the e-Commerce system, therefore, this hypothesis has been investigated to determine its validity, which resulted in a positive outcome later.

These findings give insight into understanding the factors that are optimistically affecting entrepreneurial e-Commerce business development in Saudi Arabia.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 19 Apr 2011 10:47
Last Modified: 24 Sep 2016 01:34
URI: http://eprints.nottingham.ac.uk/id/eprint/24610

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