Design Performance

Rabiyan, Anita (2010) Design Performance. [Dissertation (University of Nottingham only)] (Unpublished)

PDF (Design Performance Dissertation) - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (3MB) | Preview


The importance of dominating and measuring the process of product development is taken into account, while surviving in the market is achieved through reducing time to market, reducing cost and increasing quality. In response to necessity of measuring the process of product development, the research was administered to discover how to utilise performance measures in the product development as a decision making tool for helping managers.

Design has been utilised as a strategic tool in numerous areas in the industry. As the significance of design and its impact on business is recognised, firms and nations find it more vital to measure design and its expenditure. However, broad definition of design and non reliable data in design area makes measurement difficult. Even though some companies made an effort to measure design expenditure, they were not successful to utilise a reliable method in purpose of capturing design expenditure.

This study explored the result of previous researches on measuring design performance. It was understood that having common definition on design aids both firms and nations to have a better understanding of design, design expenditure and design measures. Therefore, this research is focused on how to measure design performance by using specific indicators (e.g. job title, design personnel, time to market). Survey was conducted and questionnaire was administered to test measures. The result indicates that even though the findings validate some of the past results achieved by past researchers, it is not adequate to capture design expenditure as some of the companies are not able to record their spent in design. Although some of the companies attempt to measure spent on product design, it is hard to compare the result because they do not follow the same pattern of design measurement. More importantly, results may vary depending on the type of the industry, region or size of the company.

Recent research which was done by (Pawar et al., 2009) resulted in proposed model in response to need for capturing design expenditure at national level which is under examination to validate the possibility of its usage for capturing design expenditure at national level.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 04 Aug 2011 14:15
Last Modified: 14 Sep 2016 07:11

Actions (Archive Staff Only)

Edit View Edit View