Rabiyan, Anita (2010) Design Performance. [Dissertation (University of Nottingham only)] (Unpublished)
The importance of dominating and measuring the process of product development is taken into account, while surviving in the market is achieved through reducing time to market, reducing cost and increasing quality. In response to necessity of measuring the process of product development, the research was administered to discover how to utilise performance measures in the product development as a decision making tool for helping managers.
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