Social and Professional Networking Activities In SNS: A Study Among Linkedin Users

Kunisetty, Uma Maheswara Rao (2008) Social and Professional Networking Activities In SNS: A Study Among Linkedin Users. [Dissertation (University of Nottingham only)] (Unpublished)

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The advent of Web2.0 has opened up new ways to communicate, share content, and collaborate signify a paradigm shift from website provider-content to user generated content. In the recent years, social network sites have become some of the most popular online destinations for communication and leisure activity for many people among Internet users globally. Sites like MySpace, Linkedin,YouTube and Wikipedia have shifted online activities from “browsing” to collaborating, interacting and personalizing. This study explores users’ activities and their preferences for using social network sites. Linkedin-a leading social network site for professionals across the world, was considered as a case study for the analysis. Based on the literature reviewed, hypotheses have been formed to examine the users’ attitudes for using and revisiting the site. A questionnaire was developed and administered among users of Linkedin. A total of 110 respondents were participated in the web based survey. Statistical software SPSS was used to analyse the data collected. Findings of statistical results indicated users’ preferences as extending social networks by forming new links, knowledge gain by seeking and sharing knowledge with other members of the site.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 09 Oct 2010 03:15
Last Modified: 17 Feb 2018 17:20

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