Effectiveness of Internal Organizational Communication: A case study of BBR Construction Systems (M) Sdn Bhd
Bijou Baby, Mr (2003) Effectiveness of Internal Organizational Communication: A case study of BBR Construction Systems (M) Sdn Bhd. [Dissertation (University of Nottingham only)] (Unpublished)
This dissertation looks at the importance of internal Organizational communication to achieve Organizational Effectiveness. The dissertation seeks to determine if organizational communication in an organization is related to its effective performance. This research explains how a particular organization looks into the aspects of communication and the ways its employees communicate. The dissertation is a result of in-depth case study in a construction company, evaluating the critical aspects of internal organizational communication that is inevitable to lead the firm to effectiveness. The study concludes that the effectiveness of organizational communication depends how far we concentrate and emphasize on the key aspects of the determinants of organizational communication.
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