Mass Customisation in a Service Context An After Sales Service Case Study in Chile
Armas, Felipe (2010) Mass Customisation in a Service Context An After Sales Service Case Study in Chile. [Dissertation (University of Nottingham only)] (Unpublished)
Mass customisation is a relatively new business strategy that attempts to combine the efficiency of mass production with the level of individualisation of a customised product. At first impression this ideal seems contradictory, but the truth is that its success has already been proven in several occasions.
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