The heart of McDonaldization: the perspective of the other.

Brimm, Morissa (2010) The heart of McDonaldization: the perspective of the other. [Dissertation (University of Nottingham only)] (Unpublished)

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This dissertation aims to investigate the effect of organisational culture change on job satisfaction and work motivation from the perspective of the employees. McDonald’s Restaurants have been chosen due to having embraced organisational change in the last five years. One particular branch has been chosen – Castle Marina McDonald’s, Nottingham – for analysis. Triangulation was used to collect the data needed for my research; methods used were both qualitative and quantitative to provide richer and more concrete data. A mix of interviews, participant observation, physical artefacts and company documents were used to enhance this study. All gathered information was collated and generated into a case study to provide readers with access to the narratives. The case study aimed to shed light on these key questions: To what extent does the theory of McDonaldization still hold resonance in its company of origin? To what extent has organisational change has facilitated a change in the degree of employee motivation at all levels of hierarchy? To what extent has the altering of McDonald’s organisational culture on paper had an impact in reality?

This dissertation gives an insight into the internal workings of one restaurant and aims to assess it as part of the wider web of the organisation and the industry as a whole. The dissertation assesses the rate and effectiveness of organisational culture change and the affect, if any, on employee motivation and job satisfaction. This dissertation concludes with the notion that organisational culture change has not yet fully taken root and has had varying degrees of effect. Although these results are taken from the one store, the comments raised are indicative of the organisation as a whole. The reasons behind this apparent failure are also discussed.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 20 Jan 2011 14:48
Last Modified: 22 Jan 2018 13:35

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