Redesigning A Service Experience: The Case Study of the New Art Exchange
Amachree, Siya Ibinabobo (2010) Redesigning A Service Experience: The Case Study of the New Art Exchange. [Dissertation (University of Nottingham only)] (Unpublished)
Experience-centric service organizations deliver services in which the customer experience is at the core of the service offering (Zomerdijk and Voss, 2010) the firm dedicates its core resources to making sure that the customer satisfaction is achieved. Experience marketing concentration on the value creation process and how it is achieved through the applications of various skills and knowledge. This paper was looking at developing a new service experience for customers using the New Art Exchange as a case study.
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