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Dayma, Veejay (2010) Study of Economic development for Mobile Banking in India. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

The banking industry has shown tremendous growth in volume and complexity during the last few decades. However there have been concerns that banks have not been able to provide basic banking facilities to vast population, especially the rural population of India. The reasons could be lack of infrastructure and literacy rate to adapt to modern technology. Efforts are being made as financial inclusions can truly lift the financial conditions of rural India. Off-recently mobile phones as a delivery channel for extending banking services have been attaining greater significance. According to Gartner Mobile device sales in India are forecast to reach 138.6 million in 2010, an increase of 18.5 percent over 2009 sales of 117 million units. The rapid growth in users and wider coverage of mobile phone networks have made this channel an important platform for extending banking services to customers.

This report conceptualise the mobile banking in conjunction with business plan which encompasses social and economic impact of M-Banking. It provides an array of options to explore the linkages between the consumers, banks and telecommunication service providers. In this report, the emphasis is laid upon understanding the structure of Mobile banking (M-Banking) in India, and using economic analysis to understand the problems associated with the Mobile transactions (M-Transaction) in rural regions of India. The broader impacts of Transaction cost exposing the informal economy such as exploitation by unauthorised merchants who sees banking activity as a signal of wealth that can be tapped. Issues such as these require an institutional approach to the problems, which is offered by the transaction cost economics theory. M-Transaction value chain aims to incorporate arrangements between mobile operators and financial services providers on one side and distribution network which serves the customers on the other is discussed in detail.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	EP, Services
Date Deposited:	09 Nov 2010 10:29
Last Modified:	29 Dec 2017 06:27
URI:	https://eprints.nottingham.ac.uk/id/eprint/23924

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