How to be incredibly rich ASAP, for small service firms: Grow or not?
Poulsen, Niklas (2010) How to be incredibly rich ASAP, for small service firms: Grow or not? [Dissertation (University of Nottingham only)] (Unpublished)
This paper presents a study on how small service firms can improve profitability and if growth is a solution or not. Problems discussed and solutions provided will hopefully serve well to highlight points of improvement for small service firms, especially where the owners are inexperienced in business, marketing and entrepreneurship. The study is conducted with the aim of providing realistic solutions for The Norwegian Imago Institute. In the process, eight people with great insight and experience were interviewed in Norway, Sweden and Denmark and a survey sent to 250 people with 11 respondents.
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