The Internationalization Process of Small and Medium Companies: the Itlas&LaborLegno Case Study

Dei Tos, Sarah (2010) The Internationalization Process of Small and Medium Companies: the Itlas&LaborLegno Case Study. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

Small and medium companies’ presence in the international marketplace is

consistently increasing in the last decades, arising the interest of several authors

and researchers.

The existing internationalization literature can be mainly divided into two main

fields, the International Business and International Entrepreneurship one.

Nonetheless, neither of them alone is able to fully describe the principal factors

determining SMEs internationalization’s strategy and performance in the foreign

countries.



The analysis of the two domains, the International Business and International

Entrepreneurship one, together with a qualitative in depth evaluation of the case

study Itlas&LaborLegno, promise to solve the research gap identified by many

scholars, constituted by the sharp distinction between the two internationalization

fields. Overall, this research aims to gain a better comprehension of SMEs’

internationalization process, their definition of competitive advantage and the

adopted marketing strategies and tactics, able to overcome SMEs’ lack of

financial and tangible resources.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 20 Jan 2011 11:50
Last Modified: 01 Nov 2016 19:46
URI: http://eprints.nottingham.ac.uk/id/eprint/23815

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