New Service Development in Flower Retail
Abdigali, Alikhan (2010) New Service Development in Flower Retail. [Dissertation (University of Nottingham only)] (Unpublished)
My research will focus on the practical dimension of new service development in flower retail in Kazakhstan. Our group project, the business plan, investigated the issue from an entrepreneur perspective without going into detail in theoretical part. I will try to come up with a set of recommendations to entrepreneurs who want to develop a customer oriented service, based on theories drawn from service development literature. The product and service mix development is a difficult task, and I hope that my research will provide a theoretical background to those interested in this subject. Entrepreneurs will have a gap analysis between a desired “ideal” flower shop and the existing premium flower retailer. The analysis will come with a set of recommendations to management who want to improve the service of existing flower shop in Kazakhstani premium market.
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