THE DEVELOPMENT OF INDIAN MULTINATIONAL- A CASE STUDY OF TATA GROUP

Garg, Ankit Garg (2010) THE DEVELOPMENT OF INDIAN MULTINATIONAL- A CASE STUDY OF TATA GROUP. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

In the current scenario as there is huge competition between domestic companies as well as multinational companies so survive in this situation its necessary to develop Indian multinational companies in foreign market to promote and achieve strategic growth. When they have multinationals entered into foreign market organization’s growth and development totally depends on certain issues like integration of supply chain network, cultural barriers and use of information technology in business communication

There have been many researches done on the development of Indian multinational in foreign market from different perspectives. One aspect that there is no much research is issues faced Indian multinationals in foreign market. Thus issues such as cultural barriers, supply chain integration and use of information technology has become imperative and serious issues in many organizations. All the identified issues play a vital role in the development and success of an organization especially in the foreign market. This dissertation focuses on this vital factor. This study aims to comprehend the development of Indian Multinational companies in foreign market with special focus issues like supply chain integration, cultural issues and use of information technology in business communication.

Tata group is the biggest private company in India. Tata started its business operations by collaborating with foreign partners, which is the foremost company in buying of foreign trades. Tata Refractories limited, a subsidiary of Tata group have entered into foreign market. TRL has faced several issues during the internationalization of the company such as cultural barriers etc. This dissertation highlights issues of culture, information technology and supply chain integration, which played a significant role of development of multinational, companies in foreign market with reference to Tata and TRL companies.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 20 Jan 2011 14:30
Last Modified: 24 Oct 2016 03:53
URI: http://eprints.nottingham.ac.uk/id/eprint/23730

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