Banking Strategy Demography - Future Population Trend: Implication for Banking

Teo, Lee Koon, Tripathi, Sanjay and Kazi, Zaid (2010) Banking Strategy Demography - Future Population Trend: Implication for Banking. [Dissertation (University of Nottingham only)] (Unpublished)

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The world is going through a major shift in demographic structure that will affect the economies and global markets in a major way over the next few decades. While extensive research has been done on the macro-economic implications of demographic changes, very little research has been conducted on the demographic challenges at an industry level or for firms and on how these firms should react. The banking sector, in particular has received little attention. The project is initiated by the Global Research team of Standard Chartered Bank (SCB). The objective of the project is to study and highlight demographic trends and thereby understand its implications on the banking industry and the strategy of SCB.

The study intends to answer the following questions:

- What are the key demographic trends facing the world today and in the future over a 20 year time horizon

- How will these trends change the structure of the global economy and the banking environment

- In view of the changing global market dynamics, what are the indicative opportunities and risks for the future? Where do the greatest opportunities lie and what is the relative intensity (attractiveness rankings)

- What implications would these changes, risks and opportunities have on Standard Chartered Bank and what are the strategic options available (product market opportunities) to prepare for the changing dynamics

3 trends have come out strongly as the outcome to the study:

- We are already experiencing a structural change of the global economy where the power and opportunities are shifting from the west to east due to an ageing western population and the “demographic dividend” being enjoyed by the Eastern Countries

- India and China have been at the top of every list highlighting opportunities. However, the opportunities are not concentrated in Asia alone with the emergence of VISTA and the rise of new emerging markets such as Mexico, Peru, Colombia in Latin America; Saudi Arabia, Iran in the Middle East and Angola, Egypt in Africa.

- The rise of the emerging market middle class, redefining the rules of the market

The study has been concluded with detailed recommendations that have been arrived at through a combined implication assessment of demographic trends, economic forecasts, industry trends and the competitive landscape.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 16 Nov 2010 14:21
Last Modified: 21 Mar 2022 16:07

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