Operational Strategy for Mobile Banking in India
Manjunath, Gowtham (2010) Operational Strategy for Mobile Banking in India. [Dissertation (University of Nottingham only)] (Unpublished)
Mobile banking (m-banking) business concepts have become ‘talk of the town’ these days. There has been considerable development in this field and what m-banking concept can offer. M-Rupee has developed a business model and plan to establish a mobile banking business in India taking the opportunity of the new unexplored market.
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