The Development of a Corporate, Marketing, Operations, and Financial Strategy for a Swiss Cosmetics Start-up
Deshmukh, Swapnil and Schmidt, Axel (2010) The Development of a Corporate, Marketing, Operations, and Financial Strategy for a Swiss Cosmetics Start-up. [Dissertation (University of Nottingham only)] (Unpublished)
The aim of this Group Management Project is to explore the different strategies that can be implemented by a Switzerland based decorative cosmetics start-up business owned by one of the author of this document Mr. Axel Schmidt. The authors of this project Mr. Swapnil Deshmukh and Mr. Axel Schmidt are pursuing their MBA in Finance and MBA in Entrepreneurship degrees respectively and thus have provided insights gained from the overall MBA programme and particularly in their respective specialisations.
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