An Investigation of Consumer Participation and Co-Creation Value in Facebook
Chiu, Yu-Ting (2010) An Investigation of Consumer Participation and Co-Creation Value in Facebook. [Dissertation (University of Nottingham only)] (Unpublished)
With the rapid growth of virtual communities, more and more people rely on participating in virtual communities to communicate with others, exchange information or use entertainment functions. Many researchers have explored consumer behaviour in virtual communities; however, there is still a lack of research concerning consumers’ motivation factors in participating in the most popular virtual community, Facebook. Hence, the aim of the research is to investigate factors which influence consumers’ participation in Facebook and to explore the underlying value of Facebook.
Actions (Archive Staff Only)