LOYALTY CARDS AND ITS EFFECT ON CUSTOMER RETENTION AND CUSTOMER SATISFACTION – A CASE STUDY OF ‘BIG BAZAAR’
Bhalla, Chirag (2010) LOYALTY CARDS AND ITS EFFECT ON CUSTOMER RETENTION AND CUSTOMER SATISFACTION – A CASE STUDY OF ‘BIG BAZAAR’. [Dissertation (University of Nottingham only)] (Unpublished)
The majority of the organizations previously benefited from domination. Consumers did not have many substitutes or preference. With the latest entries of many new organizations, the antagonism in the market place has increased. With the entry of the new organizations, the present businesses feel threatened. Nowadays, the consumers have a range of organizations as a choice. Commodities like cars are custom made for the customers. The organizations are more consumer focussed and consumer centric. The significance of the consumer was appreciated, when they started losing their consumers to their rivals owing to the better quality of the goods and services. The organizations have realized the significance of the retaining the consumers with the aim of outliving their competitors. For this reason the marketing strategies have altered considerably. It has been observed that the relationship marketing has acquired significance more than the conventional mass marketing.
Actions (Archive Staff Only)