Stakeholder Engagement in Corporate Community Investment: The Case of Guinness Cameroon
Bamuh, MK (2009) Stakeholder Engagement in Corporate Community Investment: The Case of Guinness Cameroon. [Dissertation (University of Nottingham only)] (Unpublished)
Corporate community investment has become an important part of business strategy with company executives claiming that local communities are benefiting from their presence. However, how they balance business goals and stakeholder expectations in the process is not properly understood. Since stakeholder engagement is critical in effectively ensuring that the most important social needs are identified and properly executed, this study seeks to develop and test a model of stakeholder engagement in corporate community investment. The aim is to provide practitioners and academicians with practical guidance and tools.
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