An investigation into the UK Care Homes Market as an opportunity for Pfizer
Sharma, Prashant (2009) An investigation into the UK Care Homes Market as an opportunity for Pfizer. [Dissertation (University of Nottingham only)] (Unpublished)
The old age demographic trends, high occupancy rates and rising cases of dementia indicate an attractive market in care homes. Since care homes are witnessing strong growth, they offer an opportunity for Pfizer to actively market its drugs to this sector.
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